To attract clients, law firms need a high-quality website. The first thing potential clients will see is your site, so you must have a great one! This article will explain what attorneys should include on their websites, the various benefits of having one, and some common mistakes to avoid.
Some Law Website Pointers…
One of the main benefits of having a website is making your business look more legitimate. When potential clients are looking for legal advice, they will be searching online for different attorneys in their area. If you don’t have a site, you’re at a disadvantage. Another great benefit is that it makes it easier for clients to keep up with your company’s information.
One common mistake attorneys make with their websites is not keeping up with them. If there are any changes in your operations, certain laws, or anything your clients need to know, it needs to be changed on your website. If you have a site but haven’t updated it in years, then your potential clients are going to get the impression that you’ve stopped caring about your business. You might even lose some customers! It’s important to update your site every few months to stay on top of things.
Another common mistake is poor website design. If the design of your site doesn’t work on mobile devices, then potential clients are never going to continue through the site. These days, more and more people browse the Internet on their phones. If they can’t see the information they’re looking for before they scroll, they may leave the site entirely.
Your website needs to be attractive and valuable the moment a user logs on. Websites are your first impressions for people who may have never heard of your firm before, so it is essential to make sure you catch their eye on the get-go.
Find out why people visit your website so you can know exactly what kind of information you need to prioritize. This can include any information about deadlines, fees, and policies. It should be easy to find the contact information for the attorneys on your site as well – people looking for legal advice will often try to find ways to contact you before they call or send an email.
Beyond a reasonable doubt, you can see that websites are a lot to deal with. However, they are a worthy investment for anyone trying to grow a business, and they are vital for attorneys.